Head of Design - Anne Rasmussen

Beta Studios proudly presents Anne Rasmussen as its new Head of Design

Copenhagen, 14 September 2023
Beta Studios is thrilled to announce that it has appointed Anne Rasmussen as its new designer. Anne Rasmussen, former Head of Design at Custommade, brings a deep understanding of quality and relaxed beauty to Beta Studios.

"I am so incredibly grateful to have landed right here in the most wonderful company with the most dedicated team. My ambition is to create and develop at a slightly slower pace, making small, beautiful, exclusive collections based on luxurious and timeless cashmere yarn. Certified yarn from Mongolia is the basis, and this is where Beta Studios has its entire foundation. I am incredibly excited to further develop this and create smaller collections and wardrobe classics with an eye for beautiful, simple and calm details," says Anne Rasmussen.

Anne Rasmussen has an impressive background in the fashion industry and is known for her ability to combine modern aesthetics with the highest quality materials. Her experience as a former colleague and good friend of Dorte Holmqvist, owner of Beta Studios, marks the beginning of an exciting new chapter for the brand.

"I am extremely happy that Anne has joined our team and will be the person responsible for developing our collections to cover the luxury wardrobe even more broadly going forward. I am very proud and feel enormously privileged," says Dorte Holmqvist.
"It is a very big dream come true to be working with Anne again. We worked incredibly well together many years ago – we both know we are good at it, so it will be fantastic to have Anne on our team."

Beta Studios was founded in 2017 in Copenhagen with the philosophy of a responsible, timeless and luxurious wardrobe as the brand's identity. Beta Studios works closely with small local farms in Inner Mongolia to ensure that their cashmere is of the highest quality and is always OEKO-TEX certified.

The new collaboration with Anne Rasmussen represents an exciting expansion for Beta Studios and strengthens their commitment to offering relaxed elegance and elevated essentials to the contemporary and quality-conscious woman.